SWOT Analysis using a Zig Zag Activity

Although I posted this link several months ago, I think now with the revised curriculum and the emphasis on collaborative learning activities I would bring it back.  SWOT Analysis is one of the basic strategic planning tools used by businesses.  There are a lot of great, short, videos on Youtube which describe what a SWOT analysis is and how to conduct the analysis.  My favorite can be found at this LINK.  The short video below incorporates the SWOT analysis into a classroom activity that promotes student involvement. It is not professionally created but I think you will get the message.  I created the video using a free ipad app: bcontext 

It can seem to be a little chaotic but this activity enhances student engagement and provides a wealth of opportunities for the Instructor to discuss the process as well as the subject of the SWOT analysis.  I think if you try it you will find you will enjoy it.  Save this activity for the latter part of your class period and allow an hour to 90 minutes depending on the size of the class.  You will also need some large poster paper which you can get from the Dean at your campus and four markers.  If you are doing this online, set up four collaborative pages in Canvas, one for each letter (SWOT) and have groups move through in rotation on four consecutive days.  You can set up a separate discussion forum to debrief the experience or compile into a fifth collaborative page.

Swot Analysis Using Zigzag Exercise

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