I just say this post on a blog that I’m following and wanted to share it with you: Steve Jobs on Communicating Your Core Values
The reasons why I’ve re-posted it here through the link above are:
- It is about a key figure in our current economy/society discussing a major brand which our students can identify with.
- It speaks to the fundamental importance of core values which can provide an interesting discussion.
- In the last sections of the article the author turns to a discussion of message and presentation, which is relevant for marketing/branding discussions.
One way I might use this in class is to either print out copies of the article or have prepared a QR code of the link to put on the screen so students can easily look it up on their mobile devices (How to easily create QR codes). Divide the class into groups of 3-4 and assign each group to analyze the article. Assign one group to focus on the core values and cross relevance to their lives/occupations. Assign another group to focus on the manner of presenting the message and discuss how Job’s approach in delivering the message contributed to the Brand, potential effects for the company and then cross relevance to their own companies and their message. You can duplicate these groups if you have more students. Then bring the class back together to debrief each topic: the core values, and the message. Remember if you don’t debrief the time spent in these groups and add your observations it is not as effective.
I’m sure you can think of other ways to use this article – please respond to this post with your ideas so others can benefit.