Had Your Coffee Yet?

If you’re like me, before I sit down and get the creative wheels turning I must have a cup o’ joe. O.k., two or three cups to be exact. Not to be partial to any particular brand but this post is about Starbucks. They are in transition of separating the words from the mark to accommodate their expanding business model. I found a couple great articles on their logo redesign for their 40th anniversary. Terry Davenport, SVP of Marketing gives great insight on their upcoming creative & promotions. Sit back, sip and enjoy!

Steve Erickson
Executive Art Director
The Cirlot Agency

http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ie3497c95d03a28cf036750cc9681640e

http://adage.com/article?article_id=148020

BLOCKHEAD!

What Do You Do When You’re “BLOCKED”?

I hate when it happens. And, even after “forever” in this business, it still happens to me … regularly.

The ole creative juices just won’t flow. Some call it a “block.” I call it “AAARRRGGGHHH!!!!” Well, that’s what I say, anyway.

I do have some rituals that I go through to try to unlock the creative dam. Like taking a walk to clear my head, or even a quick drive around the block (or to the ice cream shop … Yum!). And I’m never without something to write on and with. You never know where you’ll be when the ideas start to come to you. Just a pocket-sized notebook and pencil will do. Scribble down your ideas, then flesh them out when you are able.

Take a nap. Yep. That’s right. Take a nap. It’s amazing what a little shut-eye can do.

Listen to some upbeat music. Mind you, I said “upbeat,” not “headbanger.” Keep it on a positive note!

That’s it for me. What about y’all? What do you do to help unblock your creative blockage?

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”
– Scott Adams, creator of “Dilbert”

Lynda Lesley
VP, Creative Director
The Cirlot Agency

Fonts are the clothes that words wear

Someone once said, “Fonts are the clothes that words wear,” and it has always stuck with me because it is so true. Type design and font selection are areas that I feel are often overlooked in the classroom, but they are crucial parts of good commercial art and design. Something as simple as changing the font can completely change the the meaning that you are trying to convey. Here are some good places to start if you want to begin looking at type more in-depth:

http://www.typies.blogspot.com/
http://www.istockphoto.com/article_view.php?ID=153
http://observatory.designobserver.com/entry.html?entry=5497

David Hobart
Executive Art Director
The Cirlot Agency