Here’s a great new site for you creatives to get inspired and showcase your work through Facebook. The more “likes” your work receives the more chances it has to be promoted on the Spotlight page, becoming a permanent fixture. It looks to have great features like a learning lab, current trends, new product promotions and campaigns.
The original article & link are below.
In an attempt to build relationships in the advertising industry, Facebook revealed Facebook Studio, a “place to celebrate innovation, creativity and effectiveness” on the platform.
“We’ve heard from agencies, brands and the marketing community that you want examples and thought-starters for creativity and innovation on Facebook,” reads an introduction to the site. “We’ve built this site to provide a place where you can come to be inspired and showcase your work.”
In practice, the site is a place to introduce recent work. The more “Likes” the work receives, the more likely it is to be promoted in Facebook’s Spotlight, a permanent collection. Facebook also plans to give awards for the best work awards.
Other features of the site include a learning lab, an agency directory and a “what’s new” section that details new product launches, trends and resources.
The effort comes as Facebook’s relationship with agencies has been somewhat strained by the platform’s arcane system for buying ads. A handful of firms, including Blinq Media and AdParlor, have acted as intermediaries to smooth out the process.
Facebook reps could not be reached for comment on Facebook Studio; however, we have a feeling this outreach may have something to do with Facebook’s new Director of Global Creative Solutions, Mark D’Arcy. A lauded creative powerhouse, D’Arcy was nabbed last month and tasked with finding interesting and valuable ways for interactive advertisers and marketers to use Facebook.