Here’s a great new site for you creatives to get inspired and showcase your work through Facebook. The more “likes” your work receives the more chances it has to be promoted on the Spotlight page, becoming a permanent fixture. It looks to have great features like a learning lab, current trends, new product promotions and campaigns.
The original article & link are below.
Facebook Courts Ad Agencies With New Site
by Todd Wasserman
In an attempt to build relationships in the advertising industry, Facebook revealed Facebook Studio, a “place to celebrate innovation, creativity and effectiveness” on the platform.
“We’ve heard from agencies, brands and the marketing community that you want examples and thought-starters for creativity and innovation on Facebook,” reads an introduction to the site. “We’ve built this site to provide a place where you can come to be inspired and showcase your work.”
In practice, the site is a place to introduce recent work. The more “Likes” the work receives, the more likely it is to be promoted in Facebook’s Spotlight, a permanent collection. Facebook also plans to give awards for the best work awards.
Other features of the site include a learning lab, an agency directory and a “what’s new” section that details new product launches, trends and resources.
The effort comes as Facebook’s relationship with agencies has been somewhat strained by the platform’s arcane system for buying ads. A handful of firms, including Blinq Media and AdParlor, have acted as intermediaries to smooth out the process.
Facebook reps could not be reached for comment on Facebook Studio; however, we have a feeling this outreach may have something to do with Facebook’s new Director of Global Creative Solutions, Mark D’Arcy. A lauded creative powerhouse, D’Arcy was nabbed last month and tasked with finding interesting and valuable ways for interactive advertisers and marketers to use Facebook.
An App Full of Ads: You can now download an app provided by Apple that allows you to view all the iAds in one place. The app is called iAd Gallery and so far only runs natively on the iPhone. The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world’s best brands and their advertising agencies. The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven’t seen, or to find those you want to see again.
Here is a link offered by Pantone which features designers and new colors they developed through their work with Pantone. There are links to the top designers who reveal their inspiration and color combinations for 2011.
Executive Art Director
The Cirlot Agency, Inc.
Ran across this and thought I would share. Google has a new website called – Google Art Project
Google’s concept is simple, explore museums from around the world, discover and view hundreds of artworks at incredible zoom levels, and even create and share your own collection of masterpieces. Visitors may take a virtual walk through the museums, making the site a sort of street-view for art.
This cool site will provide a wealth of knowledge to any art lover by offering the chance to view the world’s greatest collections without the travel or hiking with backpacks strapped to yourself. Enjoy.
VP, Director of Interactive Design
The Cirlot Agency
If you’re like me, before I sit down and get the creative wheels turning I must have a cup o’ joe. O.k., two or three cups to be exact. Not to be partial to any particular brand but this post is about Starbucks. They are in transition of separating the words from the mark to accommodate their expanding business model. I found a couple great articles on their logo redesign for their 40th anniversary. Terry Davenport, SVP of Marketing gives great insight on their upcoming creative & promotions. Sit back, sip and enjoy!
Executive Art Director
The Cirlot Agency