What? Change the label? Change the look? Change the name???

SCARY, isn’t it?

What was previously known as Belhaven College is creating quite a stir with our new identity. We are now Belhaven University, (and sometimesBelhaven U, or BU. as we have also been hearing.)

The school is having to be very strategic about how the new brand unfolds, and what an absolute blessing for our graphic design students to experience.

In a meeting yesterday, our Chairman Kris Dietrich and I discussed with many others the importance of not losing our core values in all this, and the message about what our University is about.

In classes next semester we are going to really dig in and involve Graphic Design students in the unfolding of the brand.

There are countless details that have to be attended to, and a need to prioritize which are more important and also which changes are cost effective. Ahhhh, the word budget comes into play here. Call it a reality check, all good for the students in our department to see and analyze. There will be a wild ride associated with it so just hold on, because rules and applications will be scrutinized… ¬†Join us to see where all this goes. …gt

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