Going Viral

In this technology-driven world, staying ahead of the curve is more important that ever. Universities across the nation, including Belhaven, have invested resources into building engaging social media communities.

Social media can be a great equalizer in today’s competitive marketing environment. Belhaven’s social media efforts were honored as the top in the state (besting all private universities and the larger state universities) by the College Public Relations Association of Mississippi. Our Facebook page is one of the nation’s most engaging. But what happened one recent afternoon took Belhaven viral.

Construction crews have started on the $9 million University Village, which will be a state-of-the art, high-end apartment complex located in the middle of campus. One of the challenges that we knew we would face is how to get the heavy equipment to the construction site. On the afternoon of August 19, it became a little less challenging.

Construction crews were unable to make the turn without hitting the guard house. As the video shows, the guard house was completely destroyed.  After reviewing the video, and being thankful that no one was injured, we decided to release the video on our YouTube channel and our Facebook page.

The video have been watched over 85,000 times, including almost 50,000 in the first 24 hours! All of the local Jackson news stations, as well as national cable outlet MSNBC and stations as far away as North Carolina and Rhode Island picked up the video. We saw traffic on our website and our other social media channels grow as well.

Social media is now a very integral part of a university community. Our students are as likely to find us on Facebook as they are our website. In addition to our YouTube and Facebook pages, the university maintains official Twitter and Instagram accounts, @belhavenu .  If you are a member of a social media community, give Belhaven a like or follow and keep up with all the news and events happening from campus.

You never know, another guard house could be knocked down.