Hollywood’s attempts to court Christian audience

Mel Gibson’s “Passion of the Christ” proved to many Hollywood executives that there was an untapped market of people looking for specifically Christian material. In the years since, a handful of films out of Hollywood have attempted to reach that market with varying degrees of success – which has still left room for the independently produced Christian films, such as the ones produced by Sherwood Baptist Church (Facing the Giants, Fireproof, etc). But with dollar signs in their eyes, the dream machine of the mainstream film industry has yet to fully tap into that audience. Here is an article from the New York Times that addresses this issue.

http://www.nytimes.com/2010/08/22/movies/22christian.html

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