Fly on the wall: Graphic Design I, and we’re already branding fools………..

So what exactly is it we are doing in our graphic design classes this semester… some want to know:

In Graphic Design I, we just completed an assignment to brand a fictional shoe store concept. Students chose and completed a container for the shoes, a logo, a business card, and a bag to carry the product away.

Branding is a concept that is usually foreign to new design students, but I think you have to start right away, thinking about function of your mark(logo) and whether the vision you have will work throughout a certain length of time.  This project created a lot of excitement, and I’ll have photos to post pretty soon.

Some of the  ideas were:

Notable, an upscale women’s shoe store which utilized the fabrics and tones of women’s business clothing fabric to help create it’s environment and palette.

Golden Idol, a store that carried island flip flops, materials were raw and imagery and visuals were taken from the forest of an island to give it a unique environment.

Ditto, a children’s shoe store, where the logo was a whimsical set of chairs in bright color and different sizes, and the box, had a handle to be functional for their mini clients to carry their new pair of shoes away.

The Refinery, an upscale men’s shoe store, inspired by aEuropean environment, and utilizing that imagery of the countryside and a store front of a small village upscale shop within  the brand elements.


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