If you’re like me, before I sit down and get the creative wheels turning I must have a cup o’ joe. O.k., two or three cups to be exact. Not to be partial to any particular brand but this post is about Starbucks. They are in transition of separating the words from the mark to accommodate their expanding business model. I found a couple great articles on their logo redesign for their 40th anniversary. Terry Davenport, SVP of Marketing gives great insight on their upcoming creative & promotions. Sit back, sip and enjoy!
Executive Art Director
The Cirlot Agency