I’ve just started distributing an expanded version of these Proverbs through my podcast Proverbs for Living a Fulling Life which can be found wherever you get your podcasts – enjoy!

In 2014 CVS Pharmacy said NO to carrying tobacco products. Their announcement included this sentence: “The sale of tobacco products is inconsistent with our purpose – helping people on their path to better health.” Their decision was definitely controversial and cost the company $2 billion a year in direct sales. Having the guts to say NO to anything can be difficult, saying no to $2 billion dollars requires a laser-like focus on your core principles. Saying NO, and meaning it, comes more easily to some than others, but it can be easier for anyone if they know their core values and place them before any other consideration.

For more on this check out the short video below: